Adriaan Monshouwer

the  online photo editor

A passion for editing

 ‘I have had a variety of positions and responsibilities in photography over the past decades – as my biography shows – but the common denominator, the one thing that has been a key ingredient throughout my career is editing and visual storytelling.

‘Visual storytelling, selecting and sequencing photos, is where my passion lies in photography. To tell stories, to inform and entertain people through visual storytelling is a wonderful and rewarding thing.’

From experience

‘In my twelve consecutive years as secretary of the international jury of World Press Photo – but also as photo editor at a weekly magazine, curator and portfolio reviewer – I witnessed first hand how poorly most photographers edit their work. Right out duplicates, mediocre work, no consistency, obscured meaning, no relevance. So many stories eliminate themselves du to poor editing choices

‘The good news is that with a few and simple interventions most portfolios or submissions will have more impact and a much better chance of success.

Some things never change

‘Photography is constantly evolving and changing, but photos have not lost any of their power to inform and persuade. And visual stories are more popular than ever.

‘What has changed – almost beyond recognition – is the marketplace for photography. Competition is enormous, prices are dropping and customers are more demanding.

‘In practice photographers are expected to present well edited work, under all circumstances, and often fast, rather yesterday than today. Commercial customers will visit your website before commissioning or even inviting you for a meeting. Your self-promotion and your portfolio have to be impeccable to beat the competition.’

So

‘Seek input and advise from someone with experience, who respects your work, but has a fresh eye; someone who will get the best out of you and your work.

‘Contact me if you are interested.’

About me

filmmaker, photographer, art director, photo editor, manger, board member, jury member, writer, curator, critic, consultant, design manager, exhibition maker, commercial director, entrepreneur

1970’s    
cinematographer and editor TV documentaries

1980’s   
visual editor weekly Nieuwe Revu, general manager Canon Photo Gallery

1990’s
general manager Nederlands Fotoinstituut, board member and secreatry of the jury World Press Photo, president jury Zilveren Camera, curator photography Stichting Beeldende Kunst Amsterdam

2000’s
photo editor Volkskrant magazine, manager design & communication Wolters Noordhoff, commercial director Hollandse Hoogte

2010’s  
independent visual consultant, new business developer, editor fotografenondernemen.nl, lecture & workshops about photography and entrepreneurship, master editing & storystelling

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Personal photo editing assistant

Onlinephotoeditor is a service for photographers that insures the best possible selection and sequencing of their work and offers advise about what to do next.

Why and when

Photo editing is a delicate and time-consuming process. It can be highly frustrating to choose between photos. If you simply don’t have the time or if you want a second opinion, go to onlinephotoeditor.nl and get the feedback you need.

Every time you present your work – in any form or medium, for whatever reason – editing is an issue. A serious issue because it affects your impact and success.

If you are commissioned you can often rely on the help of a photo editor or art director, but if you are not (think: personal projects, your website portfolio, pitching a project, a grant application, award submissions) you are on your own. Well, not anymore.

Advice

Aside from the best possible edit you get suggestions on how to proceed. These suggestions can be about which direction to take, about the potential of the work, your strengths (and weaknesses), which audience to target. But also the names of publications, editors, festivals, publishers, competitions.

The advice comes with the edit, free of charge, unless you don’t want it of course.

The art of making choices

A tight edit and a clear structure improve the impact and quality of your presentation.
Nobody is interested in mediocre photographs. Only the very best is worth showing to others.
But all this is simpler said than done.

Process of selection

Online photo editor Adriaan Monshouwer:

‘It always starts with looking, familiarising myself with the style and handwriting, and trying to grasp the intentions. I take quite some time to read the photos and try to penetrate the surface and discover their potential.

‘My goal is to get the most out of the work in front of me, to explore and emphasize its quality, and – in case of a story – to enhance the readability, to strengthen the storyline.

‘The easy part is evaluating the technical and esthetical aspects: sharpness, exposure, file size and: composition, light, contrast, color, depth of field and the total balance of the picture at hand.

‘ Next I determine whether the photo tells the story the photographer wants it to tell. The quality to express, and the power to persuade are – in my opinion – the most important criteria when selecting photographs.

‘Last but not least I take into account the envisioned medium, the context of the presentation and the audience the photographer wants to target.’

Why edit in the first place?

Nobody is interested in seeing bad or mediocre photos. Most photo editors and art directors simply lack the time – or the desire – to study a large or random selection.

Only the best is worth showing, everything less than perfect can hurt your reputation and will definitely diminish your impact and success.

The difficulty of making choices

Our brain has problems with sorting things out, with eliminating. It is called loss aversion and it is common amongst humans.

Photographers editing their own work, face an additional challenge: they are emotionally involved, they remember things that don’t show on the photo, see things others don’t. Their involvement clouds their decisions. And letting go of your own creations is definitely felt as a loss by the subconscious part of our brain.

It sounds simple: select the best photos and put them in the right sequence. But in reality this can be tough and cause despair.

The process is much easier when you can look at photos with an open, objective eye. Rational, without emotions.

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How does it work?

Good editing brings forward the quality of the photos, the relevance of the story and  the photographer’s personality in optima forma. In addition it elevates the content and/or story to a higher level and it improves impact and the chances for success.

Nevertheless, it can be hard – maybe even feel as a defeat – to ask an outsider for help. This is totally understandable.

Free trial

If you want help, but you are hesitant and doubtful because you are not sure there will be a click, whether you will be rightly understood, my advice is: just give it a try. An initial trial will be free of charge.

Send an email and tell me want you want. I am sure we can work something out.

Any questions about the service? Don’t hesitate and contact me.

Get started in 4 simple steps

To get started is simple, fast and easy. In just 4 steps you are ready.
You will get your edit and advice within 3 days by email (or within 24 hours when you have chosen the special 24-hours service).

go to onlinephotoeditor.nl; click my account in the menu and choose sign up (first time only) or sign in

click prices in menu and use the calculator; choose 24 hours- service yes/no and fill in the number of photos you want to upload; press order

put your order in the basket; click basket to finish your order and pay via iDeal or Paypal; you will receive an invoice by email as soon as your payment is completed

click my account, choose upload photos, fill in number of photos, 24 hours yes/no and your email; at remarks mention the purpose of the edit, the context or medium and other relevant information; click upload to send your photos with Wetransfer

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Pricing

The basic starting fee is € 25,-. On top of that you pay per photo submitted; from 1 up to 150 photos you pay € 0,65 per photo. When you submit more than 150 photos (per single order or upload) you pay € 0,50 per photo.

For special projects with many more photos the prices may vary based on  an individual/customized agreement.

Standard you get your selection (including advise) by email within three workdays. You can also choose the 24 hours service. This special service costs an extra 50% per photo submitted.

Use the calculator on the left to calculate the costs.

All prices mentioned are exclusive 21% VAT.

Calculator

Fill in the number of photos you want to submit and find out what the costs are. Wanting to make another calculation? Just fill in a new number of photos.

When you decide to order, please remember the total costs indicated by the calculator.

Questions?

email         info@onlinephotoeditor.nl

mobile       + 31 (0)6 51 95 95 09